It Started with a Simple Idea.

Uncle Don wasn't a marketing guru or a corporate executive. He was a man who loved his country, his neighbors, and a cold beer at the end of a hard day's work.

Years ago, sitting on his porch, he realized that too many brands were losing touch with the real America. They were forgetting the people who actually build, protect, and serve our communities. He wanted to create something that celebrated them.

Uncle Don's Light was born out of a desire to bring back simplicity, quality, and pride. We wanted a beer that tasted like freedom and apparel that you could wear to a 4th of July barbecue or a town hall meeting with equal pride.

Today, we're more than just a logo. We're a movement of like-minded patriots who believe that supporting our troops and first responders never goes out of style.